Made in India for Label Sugar

Ride with the mob: Monkeys are the mob in these hallowed streets of India. Ancient occupiers, street harassers, best. friends with rickshaws — they fill the city with their boundless jumping and cacophony

100% desi: Bangles with Bulgaria, Bindis. with eyeshadow, Lahiri and Roy, and Tolstoy and Twain, we’ll wear blouses with jeans and saris on skirts, we’re 100% designer.

Spring/Fall 2020

Role:

Fashion Designer

Graphic Designer

Stylist

Intern

Techniques:

Graphic illustration

Machine embroidery

For my internship at Label sugar, I was given the opportunity to launch my graphic illustrations based on the theme of ‘made in india’ for one of their collections. It was then on sale for their customers all around India and ended up being sold out in few weeks. I started by making several drafts that meant ‘India’ for me and then went ahead and short listed a few, as seen below.

options before I selected the final two

as seen on the backside of the t-shirt